Riddle Room

BRAND DESIGN

One of the first escape room experiences founded in the Twin Cities area in Minnesota, Riddle Room launched in 2014 with just one room. Over the following six years, it's expanded to six rooms and a game and merch store in its Northeast Minneapolis home.

My brief was to create a scalable brand language and integrated website experience. I developed, and for four years maintained, a visual framework through which to design room icons as the business expanded and invested in new experiences, and then expanded the system across the retail and digital customer touchpoints.

semplice-blocks-image
semplice-blocks-image
semplice-blocks-image
semplice-blocks-image
semplice-blocks-image
semplice-blocks-image

Selected Works

Seattle Yellow CabBrand Repositioning

Riddle RoomBrand Design

Contact

1525 9th Avenue
Seattle, WA 98101
Phone: +01 206 659 6627
Email: ad@mkuglin.com
Twitter: @zingbat

Website ©2020 Adam Kuglin
Works are the property of their
respective clients/employers.