billboard

Yellow Cab

BRAND REPOSITIONING


With Uber and Lyft making rapid inroads into the traditional taxi market, Seattle Yellow Cab hired me to pitch a framework and direction for a rebrand.

I developed a framework for how they might reposition themselves as Yellow, a friendly, local company with newly reinvigorated customer service, safety, and cleanliness standards; dedicated to protecting its community of driver-owners; and offering the benefits of tightly designed app-based dispatch offered by bigger multinational players. The pitch included new core messaging and brand voice, a new visual identity, out-of-home and social advertising, and static and motion mocks for a refreshed customer app.

Selected Works

Seattle Yellow CabBrand Repositioning

Riddle RoomBrand Design

Contact

1525 9th Avenue
Seattle, WA 98101
Phone: +01 206 659 6627
Email: ad@mkuglin.com
Twitter: @zingbat

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